Areas of Expertise

Advertising
Marketing
Branding
Creative Direction
Art Direction
Copywriting
Storytelling

There’s a sense of impermanence about the work of creating advertising and marketing. Weeks or months spent on something that passes quickly by on a city bus, or watched while hovering over the “skip ads” button. I grew up moving to various army bases every couple of years, so I understand impermanence. And I think in that impermanence, I’m always looking for ways to make meaning or make a longer impact on a little action.

When I played in bands, I just wanted to make someone forget about whatever else was going on in their life and be present in joy and silliness. When I do the work I get paid to do, I know I have something to sell, something to move a number on a graph for a client. I know what we’re selling, the story we’re telling people. I also know that there are other things we’re selling alongside those messages. Who is beautiful. What a family looks like. What is true or not true. What love could look like. That you can be silly or strange. That there isn’t a gate around who can make art or express themselves.

I love doing this work because it allows me to build stability for my daughter while having space to continually learn. To touch every aspect of creativity, from sound, to fashion, set design, and typography. It’s made me pay attention to the texture of flowers, the sound tiny candy hitting a floor makes, the importance of lighting and color correction. And I get to have feedback like “The muscle man’s kissing sounds are missing from the latest edit.”