Covered California wants you to get insured

 

When our team won this account December 2019, there were 1.4 million uninsured Californians. When we started campaign development in March 2020, that number had doubled to 3 million and was growing every day. Our task: help get Californians health insurance when they need it most. Our first campaign for Covered California spanned broadcast, out-of-home, print, radio and digital.

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Credits

 

Executive Creative Director: Mike Lemme

Associate Creative Director: Kat Michie

Senior Copywriter: Madeline Lambie

Senior Designer: Shannon Burns

Design Director: Jennifer Kellogg

Work produced at Duncan Channon

Director: Errol Morris

Production Company: Biscuit Filmworks

Photographers: The Rhoads

Awards

 

SF ADDY (Gold): Photography for Integrated Campaign
SF ADDY (Bronze): Regional/National Television Commercial

Mention in Ad Week

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