The Sims says we’re all creative
We came up with this idea out of the insight that a lot of people say they’re “Not Creative.” We believe everyone is creative, all they need is a little spark.
So, we created a reality content series with Amazon, continuing our “Spark Something” brand story we took aspiring creative, Amanda, and paired her with three working creatives to learn how to spark inspiration.
This was available to watch on Fire TV.
Credits
Creative Director: Laurel Stark Akman
Associate Creative Director: Kat Michie
Senior Copywriter: Rachel Crowley
Work produced in-house at EA Games and with Amazon Innovation Lab