Anitta passes the spark
This film is a love note to underrepresented creatives and their potential to inspire change—and each other. We follow the journey of that contagious creative spark as it travels from Anitta to throughout our creator cast, Alok Vaid-Menon, Magnet, and Bob’s Dance Shop in a domino effect of inspiration that transforms their art, their personal expression, and the Sims-inspired world they live in.
Credits
Creative Director: Laurel Stark Akman
Associate Creative Director: Kat Michie
Creative Lead & Copywriter: Anne Lacy
Work produced in-house at EA Games
Awards
Webby Award, Best Video Editing 2023
Webby Award, People’s Voice Winner, Editing 2023
One Show Shortlist: Branded Entertainment: Craft - Art Direction, 2023
Mentions
AdWeek: The Sims Gets Its Own Film Starring Anitta
Rolling Stone: Anitta Releases New Single in ‘Simlish,’ Inspired by Her Love for the Popular Video Game
Pride.com: Trans artist, Alok, is sparking something creative & queer with The Sims
Into Magazine: Let The Sims Spark Your Creativity With Their Queer AF “Pass the Spark” Video