Bretman Rock explores his selves with The Sims.
In this campaign, we positioned SIMS as a self-discovery tool. We had Bretman Rock star in these spots, starring as a few of his selves in the SIMS. I love the detail we put into these, even the shapes of the pancakes and creating custom portraits of Bretman in the backgrounds. Also, as someone with an art direction background, I’m proud to say this is the first tagline I’ve written that I’ve sold in.
We had wild postings with a phone number where you can hear messages from the different versions of Bretman.
Credits
Creative Director: Laurel Stark Akman
Associate Creative Director: Kat Michie
Copywriter: Rachel Crowley
Senior Art Director: Jonathan Richardson
Art Director: Jack Welles
Work produced in-house at EA Games
Director: Elizabeth Orne
Production Company: Hungry Man