Zinus Beds make you wonder
Zinus came to Jack Morton with a problem. They had been successfully shipping mattresses in boxes for over 14 years, and suddenly Casper was getting all the glory. And then Leesa. And then a million other brands were jumping on the mattress-in-a-box bandwagon.
Zinus had always been a no-name brand selling under big box names, and now they wanted their own brand. And recognition.
But how could they come to the marketplace without looking late to the party? Tough problem. Instead of taking on the "we were here first, we swear" messaging, we decided to make the brand as fun as possible and stand out from the others who were focusing more on materials, shipping, and manufacturing.
The LIVE IN WONDER campaign was born. Taking a cue from the actual reviews, we focused on how reviewers had described beds: like marshmallows, feathers, croissants, even like jumping into a pool. These items are filled with wonder, which indeed took a no-name brand to a brand full of personality and whimsy.
Credits
Executive Creative Director: Ethan Gunning
Associate Creative Director, Art: Kat Michie
Associate Creative Director, Copy: Laurenne Sala
Worked produced while at Jack Morton